The project involved placing several LED walls inside the Naima Group store on Via del Corso, in the heart of Rome, with the aim of creating a welcoming, engaging, and guided shopping experience for customers.
Naima, store via del Corso, Roma
Retail Digital Experience
Digital Signage
LED walls were arranged based on the layout project prepared by the architect commissioned by the Naima Group. For the best product placement solution, a 2.6-pixel pitch LED wall was chosen, boasting excellent resolution and high color contrast.
To highlight premium products, the “What’s Hot” mobile display was created, featuring LCD digital strips on the shelves, with a “gentle” anchoring system for attaching them to glass shelving.