Case Study
Naima Store
The project involved placing several LED walls inside the Naima Group store on Via del Corso, in the heart of Rome, with the aim of creating a welcoming, engaging, and guided shopping experience for customers.
Client
Naima, store via del Corso, Roma
Solutions
Retail Digital Experience
SOFTWARE
Digital Signage
USED TECHNOLOGIES
- LEDWALL step 2.6
- Shelf digital LCD strip
LED walls were arranged based on the layout project prepared by the architect commissioned by the Naima Group. For the best product placement solution, a 2.6-pixel pitch LED wall was chosen, boasting excellent resolution and high color contrast.
To highlight premium products, the “What’s Hot” mobile display was created, featuring LCD digital strips on the shelves, with a “gentle” anchoring system for attaching them to glass shelving.
