Case Study

Armani AX Store

For the Armani AX store in Milan, the focus was on effective communication based on the relationship between stimulus, response, and feedback.

In collaboration with architectural studios and in line with the client’s concept, Next’s design team identified solutions to identify and recognize the brand. The use of technology was instrumental, perfectly integrated into the environment to enhance its details.


Armani AX store, Milano


Retail Digital Experience


Digital Signage


To meet the client’s expectations, the best continuous video solution was identified, capable of overcoming structural and architectural limitations of the building. This was achieved using high-quality LED products with excellent graphic resolution, allowing the creation of a perimeter strip along the existing curves and corners.

The project employed eco-friendly technological tools that resulted in a stunning visual impact, perfectly in harmony with the store’s concept and clearly visible even from the outside.

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