Starting from an immersive tunnel, users are guided towards an interactive wall where they can choose a shoe model and interact with an international designer to personalize the footwear, making it unique and tailor-made. Orders and payments are then transmitted to the physical store or online store to begin production.

At the end of the interactive journey, users can take a photo with the sketch of their designer-signed shoe and share it on social media, leading to increased brand visibility and sales.