Case Study

Yeti Moon Boot

To enhance engagement with the brand, a digital subject resembling a yeti wearing Moon Boots was created to interact with customers at various retail points.


Moon Boot


Special Project


Artificial Intelligence, Gamification, Digital Signage


With the help of a camera and sophisticated artificial intelligence software, the “Moon Boot man” can recognize users’ body poses, reproduce their movements, and project the images on a large LED screen.

The use of a high-resolution LED product with a 1.9-pixel pitch made the subject’s movements even more realistic, matching the users’ actions.

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