Case Study

Giro d’Italia

Next played a prominent role in the organization and planning of the Giro d’Italia, a month-long itinerant cycling race that is also a nationally significant media event.


Giro d’Italia – Giro E




Digital Signage

Used technologies

Next’s team of technicians followed the race in each stage, taking care of podium setups, decorations, stands, and audio/video direction. In total, 15 technicians, 45 operators, and 12 trucks were involved.

To ensure the successful execution of the event, provide information to athletes, and offer an important showcase for sponsors and institutions, LED screens and circular LED displays were used.

This allowed the event to generate revenue from national and international TV rights, commercial sponsorships, and investments from municipalities and local authorities, leading to increased global visibility and sponsorships.

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