Case Study
Giro d’Italia
Next played a prominent role in the organization and planning of the Giro d’Italia, a month-long itinerant cycling race that is also a nationally significant media event.
Client
Giro d’Italia – Giro E
Solutions
Sport
SOFTWARE
Digital Signage
Used technologies
- 1 LED DISPLAY m 5x3 for the main event
- 1 CIRCULAR LED DISPLAY m 4.5x2.5 for timed races
- LED DISPLAY step 4.8
- Flexible and circular LED DISPLAY
Next’s team of technicians followed the race in each stage, taking care of podium setups, decorations, stands, and audio/video direction. In total, 15 technicians, 45 operators, and 12 trucks were involved.
To ensure the successful execution of the event, provide information to athletes, and offer an important showcase for sponsors and institutions, LED screens and circular LED displays were used.
This allowed the event to generate revenue from national and international TV rights, commercial sponsorships, and investments from municipalities and local authorities, leading to increased global visibility and sponsorships.
