Case Study
Yeti Moon Boot
To enhance engagement with the brand, a digital subject resembling a yeti wearing Moon Boots was created to interact with customers at various retail points.
Client
Moon Boot
Solutions
Special Project
SOFTWARE
Artificial Intelligence, Gamification, Digital Signage
USED TECHNOLOGIES
- High resolution LEDs, pitch 1.9
With the help of a camera and sophisticated artificial intelligence software, the “Moon Boot man” can recognize users’ body poses, reproduce their movements, and project the images on a large LED screen.
The use of a high-resolution LED product with a 1.9-pixel pitch made the subject’s movements even more realistic, matching the users’ actions.
