Case Study

Golden Goose, Immersive Tunnel

The digital refresh of the Golden Goose store engaged customers in a global immersive experience, offering new methods of sales and purchases.


Golden Goose


Special Project


Digital Signage, Artificial Intelligence, Gamification


Starting from an immersive tunnel, users are guided towards an interactive wall where they can choose a shoe model and interact with an international designer to personalize the footwear, making it unique and tailor-made. Orders and payments are then transmitted to the physical store or online store to begin production.

At the end of the interactive journey, users can take a photo with the sketch of their designer-signed shoe and share it on social media, leading to increased brand visibility and sales.

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